77 locations. 11 states. 1 trusted chicken
Crescent Foods, the nations’ leading provider of Premium Halal Chicken is now supplying their quality products to 62 new Walmart Supercenter and Walmart Neighborhood Market locations across the country in addition to the existing 15 they have been serving for close to 4 years. New Jersey, Pennsylvania, Texas, Ohio, Wisconsin, Indiana, Maryland, Delaware and Iowa have joined Illinois and Michigan to become the first eleven states where consumers can buy the chicken they trust on a regular grocery trip.
“We have been inundated with requests from consumers asking us when they could buy Crescent chicken in their state and we are excited to be able to cater to that demand,” said Joohi Tahir, Vice President of Marketing at Crescent Foods. “It makes good business sense for us to cross over to the mainstream market and for Walmart to recognize the potential of this All Natural and Premium Halal product. After all, the Halal consumer is a significant growing market sector with purchasing power of over $170 billion a year”.
Crescent consumers know that the Premium Halal Chicken they buy is a better choice for their family’s health. The chickens roam cage-free and are able to grow naturally without antibiotics or hormones. They are raised and processed humanely and fed a 100% vegetarian diet free of by-products of any kind. All Natural. Pure & Simple®.
Walmart currently carries an assortment of items including Crescent whole chicken, boneless skinless breast fillets, leg quarters, thighs, boneless skinless thighs, drumsticks, ground chicken and wings.
“Our lives are so busy, that one-stop shopping is a great blessing,” said Aisha Ahmad, a working mom of three in Elgin, Illinois. “I am so pleased that I can buy Crescent chicken at my neighborhood Walmart. It gives me peace of mind that what my family loves to eat is actually good for them!”
(Oak Brook, IL – July 12, 2012)
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Category: Press Releases